The Ingenious Alternative to Selling

Imagine you’re at a local food festival...

You spot a gelato stand and realise that an ice cream would be the perfect way to enjoy the warm summer’s day.

As a fan of salted caramel, you order your go-to ice cream. Then, with treat in hand, you settle down for ice cream bliss.

A moment later a couple sits next to you. You glance over and then realise, in utter disbelief, they’re tucking into what appears to be a double salted caramel deluxe with extra topping!

What the…?

Why didn’t the gelato man tell you he had that? You would have picked it if you had known.

You look back to your inferior ice cream and disgruntled, leave the festival.

This kind of assumption is all too common, especially in business.

When you fail to communicate your range of flavours, you leave it up to your clients to guess. They’ll make a decision based on what they think you probably do.

Clients can only pick the services they know about, so make sure you tell them!

Ian Genius

Owner - Ian Genius - The Ingenious Alternative to Selling
ian@iangenius.co.uk
07563141242